In 2015, the printing industry ready?

2015 what is your plan? You're still running in the old business model, or you're going to experience something new. Here's a tip...... Einstein is so defined as crazy: repeat doing the same thing but expect different results.

Change from innovation

The thinking of the printing enterprise and the market is changing from the traditional products and services to the digital direction. This transformation runs through print, advertising, and end markets. Although a small number of enterprises are still as much as before to maintain their vitality and continue to provide the same products and services, but the vast majority of enterprises have to innovate, they need to upgrade their service to get through the business volume of the winter. This is what is happening in the printing industry today.

Three trends in the United States of printing companies, marketing and advertising market is experiencing a dramatic transition period. In recent years, those of us in the printing industry veteran of many years have witnessed too many changes of technology, the technology has completely changed our business model. These changes began in the early 1990s printing hardware innovation, for example, based on digital printing toner technology continue to erode the traditional offset printing market; critical acclaim for the color ink jet printing equipment heat has not been in the past, color inkjet production equipment further acts as a printing market "showstopper".

All along, the continuous reform of hardware products are considered the main driving force of the market change, but the fact that the software's killer. In a very short period of time after the emergence of digital printing equipment, printing industry software vendors will be able to provide work flow function. Compared to the PDF workflow or the printing MIS software is more important, the workflow is provided by the electronic commerce software, which integrates Internet search and advertising tools, as well as the recent rise of mobile marketing services. With the shrinking of the traditional products and services of the status quo, the advertising to Internet and mobile terminal market is forming a synergistic effect, like two fists at the same time force, are threatening the commercial printing industry.

According to the Pew Research Center entitled "2013 news media industry status" report shows that all the traditional forms of advertising (such as television, radio, newspapers, etc.) are declining, and the proportion of online and mobile advertising is constantly increasing. Significance of this shift in advertising revenue for printing service provider business restructuring significant because advertising printing job in the field of printing a large proportion. For commercial printing service providers, magazine and newspaper inserts, direct mail, directory page, large format label, and printing of collateral, such as are potential sources of revenue. Since the change in advertising is not always happen in a specific application or market, it will allow us to talk about a specific application, look at the line and the mobile terminal is how to change the printing market.

Case: the road to change the car sales advertising

For decades, newspapers and print service providers have been car dealers to promote their car and service focus points. For many years, the advertising of the car dealership and grocery store is very successful. In fact, this success has been confirmed in many specific vertical markets, car sales and service is just one of them. However, the emergence of variable data printing makes it easier to lock in a specific vertical market, and the need to print the field of friends often talk about the car sales and service of world class variable data advertising activities. However, a blog post on newsosaur shows that, for the automotive industry, from the traditional newspapers, radio, television to the digital direction of advertising costs are huge.

These changes are both advantageous and disadvantageous. If you are a printing company that provides a variable print data service to a car distributor, this is a problem for you, so you need to consider changing from print to online or mobile terminal services. On the other hand, this gives those who specialize in pay search services, SEO, personalized website build, two-dimensional code across the media technology supplier opportunities.

Printing companies can still be

These changes do not mean that the printing enterprise and enterprise internal printing functions of the demise. According to the United States public relations consulting agency, the United States, the United States to win shipping company (InfoTrends) published a title for the North American printing capacity services: industry transformation, the report shows that between 2013 and 2012, the average increase in revenue service providers 4.1%. Although nearly 1/4 of print service providers said their income was flat, but nearly 66% of the company's revenue is still increasing, only less than 10% of the company's revenue fell.

Today, Indian companies are using a range of strategies to expand their income channels, mainly to call more resources to do marketing, automated production processes, to provide more variable data printing services, digital equipment to provide the proportion, improve equipment utilization, and to provide more processing services.

The study by the US company (InfoTrends) showed that printing as a service is not limited to commercial printing. In fact, the enterprise internal printing market is almost the same as the ecological model of business printing. Like business printing companies, enterprise internal printing (in-plants) also often use a series of strategies to improve their competitiveness. These measures include reducing production costs and improving production efficiency.